The Travel Industry Association of America
Study found In-Room Visitor Information Channels reached:

• ·         25% More Visitors Than Print/Magazines

• ·         57% Visited Fine Dining Restaurants

• ·         43% Visited Local Attractions

• ·         34% Visited Theme Dining

• ·         29% Hit The Hottest Nightspots

Research by AMERICAN EXPRESS Proved

• ·         40% of All Guests Watch Visitor Information Channels

• ·         77% Spend At Least $100 With Advertisers

• ·         25% Spend MORE THAN $500 With Advertisers

                       2003 Demographic Study by the St. Louis CVC

• ·        81% Travel By Car

• ·         65% Travel with Spouse

• ·         43% Travel with Children

• ·         Avg. Age is 43

• ·         Avg. Number in Party is FOUR

• ·         Avg. Number of Hotel Nights is 2.5

• ·         Avg. Single H/H Income is $71,584

• ·         Avg. Double H/H Income is $135,000